About Me.
👋 Hi, I'm Jieyu (Jessica) — a product-minded designer with a global journey
🌏 Born in China, educated in the U.S., and now designing products in the U.K.
💼 Worked across startups, unicorns, and large corporations, adapting quickly to different team sizes and cultures
🧠 A unique blend of business and design backgrounds, giving me both strategic product thinking and a sharp design sense
🎯 Experienced in both B2B and B2C products across enterprise, AI and Web 3—understanding how to serve enterprise needs and everyday users
🧳 Worn many hats—design lead, product lead, UX researcher, product thinker, and always a curious learner
🌟 Passionate about crafting simple experiences for complex systems (like AI governance and developer tools!)
🤝 Believer in collaboration, transparency, and thoughtful user-centered design
OUTSIDE OF WORK...
UX Community Co-founder
I co-founded a UX community tailored specifically for UX designers in the UK. Since its inception, our community has flourished, now boasting close to 500 🎉 dedicated designers. Through this group, we aim to foster collaboration, share insights, and elevate the field of user experience design across the country.
Social Media Influencer
I have been sharing design insights on Xiaohongshu（小红书） to contribute to the design community and make it more accessible for newcomers. My posts aim to elevate industry standards and offer practical advice to remove entry barriers for aspiring UX professionals.
I have over 13,000 followers and have got over 5M views 😃 by far.
Keynote Speaker
I was honored to be invited to speak at the London School of Economics and Political Science (LSE) and University College London (UCL). During these talks, I shared my insights on how AI is transforming the tech industry and offered guidance on how the younger generation can navigate the emerging challenges it presents.
I’m always looking to expand my network, get engaged in new challenges, or just have a coffee!
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